Top 3 Mistakes I’ve Made While Writing Kindle Books…

by Rachel Rofe

As many of you know, I LOVE Kindle.

I say it all the time – but Amazon is either going to always be #1 or they’ll spend millions of dollars trying. So it only makes sense to piggy-back on their traffic.

Why spin your wheels trying to bring visitors to your site when Amazon can do all the heavy lifting for you?

That being said… I have a VERY fun surprise for you at the end of this post… so keep reading all the way to the end.

Before we get to that though, I wanted to cover one thing.

While Amazon is a no-brainer in my mind, there are some things you can do that are BIG mistakes and will cost you a lot of money.

I know, because I’ve made them. ;)

In no particular order, here are the top 3 worst mistakes I’ve made with Kindle:

1. Choosing bad niches – When I first started working with Kindle, I assumed that the same types of books that sell well via internet marketing would work well with Kindle.

Not so much.

I also used Google Keyword Tool, thinking that if there were lots of searches for something, it would be popular to buy.

Again… no go.

As James Jones points out, people search on Google because they’re looking for INFORMATION… not necessarily things to BUY.

Amazon is a different ball game. People go there to buy.

Now, if I have an idea for a niche… I go into the Kindle store, type in the niche, and see how sales are going for that niche. If a book has a sales ranking of 20,000 or better, then I usually do it.

Here’s what I mean:

Simply type in your idea, scroll down on the Amazon page, and see what the Amazon best seller’s rank is.

I know a lot of people think they have their own, unique ideas… but in my opinion, competition is a GOOD thing. I LOVE to see competition for what I’m writing about.

If you check Amazon and see that something is already selling well, it’s basically a shortcut to telling you that your idea is profitable.

2. Bad FormattingBlah! This one still stings because it hurt me BIGTIME.

I had one book that was selling VERY well. As far as I knew, the formatting of the book was fine. I was only getting positive reviews so I had no reason to think otherwise.

And then… the first bad review hit.

And then another, and another…

And for some reason, Amazon likes putting the 1 star reviews up on the front page. One of my books has 151 5-star reviews and 5 1-stars…. yet only the 1-stars are the ones on the front page, and they are NOT the most recent.

(And that’s even after I’ve fixed the mistakes.)

So if you’re going to put a book up, PLEASE make sure you have the formatting right. I don’t know why Amazon doesn’t make it easier, but it can be a headache and a half.

Though definitely worth it if you want to make sales.

(Side note: If you’re interested in a great formatter that does the formatting for you, I highly recommend this).

1. Rewritten PLR/Low Quality BooksI’ve had books that were MAJORLY rewritten from PLR. I’m talking…. most people would have ZERO idea that the author of the rewritten book even knew the PLR existed.

But for some reason, Amazon was still able to tell.

I can’t recommend NOT using PLR materials enough for your Kindle books.

Amazon will shut you down in a heartbeat if they suspect you of this.

In the same vein, I highly recommend NOT using low quality books.

Some people think getting a low quality book is a shortcut… throw up a book, make some sales, rinse and repeat…

BAD IDEA.

Aside from accruing lots of bad karma ;) , people forget that Amazon is a REVIEW-DRIVEN shopping cart.

If you have a crappy quality book, people will leave you bad reviews, and you’ll have to start your book-writing process ALL over again.

So what are you supposed to do there?

Here’s Where The Fun Surprise Comes In…

As some of you know, I LOVE outsourcing. I like being off the computer as much as possible.

So it only made sense to combine my love of Kindle with my love of outsourcing. I started talking to people about how to outsource for Kindle books… and I was amazed at how many people were interested.

I shared this with James Jones, who is a total Kindle (and life) superstar… and we decided to put our knowledge into a course called “Outsourcing A Kindle Book“.

We’ll officially launch it tomorrow, but we’ve decided to give away 3 copies today.

Here’s what the course entails:

  • How to get AMAZING writers (I’m talking MBA Level) to write your books for pennies on the dollar…
  • How to get your book written VERY quickly… for HALF of what you expect, at least…
  • What to do to find best-of-the-best writers immediately, WITHOUT having to deal with crappy workers…
  • How you can get started for just $25…
  • …and basically, everything you need to know to get QUALITY books written for you INEXPENSIVELY.

Sound like something you’re interested in?

SWEET!

Simply leave a comment below (Facebook or regular is fine) and tell us why you’d like to win a copy, OR your biggest take-away from this blog post.

We’ll pick choose some winners at 9pm EST tonight and email or Facebook message you with your prize.

And if you’d like to sign up for the early bird notification list for the Outsourcing A Kindle Book, you can sign up right here.

We’re looking forward to hearing from you!

Facebook comments:

  • http://twitter.com/tinafalasca Tina Falasca

    Hi Rachel!  I’d love to get a copy of your new outsourcing Kindle program.  I have several books that are in the works, but have no idea how to format them, etc.  I’d also LOVE to be able to ramp up my book production without having to spend all my time writing, so this program sounds perfect!

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  • Home Buddy

    Hey Rachel – Awesome post as usual. My biggest take-away from this post is NOT to use PLR. I KNOW this, I’ve heard it before, but it is always so darn tempting that my tend to lose sight of the reasons to stay away from it. I need to put it on a post-it note on my computer :)

    Thanks again. Look forward to the outsourcing guide!

    - Jessica

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  • http://www.facebook.com/cheryl.antier Cheryl Antier

    This is a really interesting idea – as a writer and ghostwriter, I’ve always written my own stuff – but also as a writer and ghostwriter, I know how effective it is to have someone else do the heavy lifting – I guess cause I’m usually on that side of the table!  It would be fun to be the client for a change, and there are a lot of niche markets I’d like to explore, and be able to figure out which ones would make the most sense to go into!

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    Sawshifter Reply:

     Rach’elle.
     ”(Side note: If you’re interested in a great formatter that does the formatting for you, I highly recommend this).”

    That would be my biggest take-away, right there.

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    Cyclifford Reply:

     I’m also a writer and ghostwriter and would have to say in terms of making a living, writing and ghosting writing are doing it for me. I can’t say the same for the clients who are trying and not selling books on Kindle. It’s not the quality of the writing, but rather the niches they are in love with and yes, poor formatting. Marketing know how is a biggie as well. Even if you do select the right niche and format it successfully, it still requires to be effectively marketed.

    My takeaway from Rachel’s post, don’t necessarily blame the writer if your book doesn’t skyrocket to the top of the charts – you are still responsible for choosing the niche and formatting it and marketing it.

    I think you can approach Kindle as either a writer or as a marketer. OR, my preference, a writer who knows how to market their work.

    The thing about cream rising is so totally true. Want a good writer? Pay them what they are worth. Don’t like their work? Try another one and be really clear about just what it is you actually want from them.

    Kindle is about mass publishing and publishing to the masses. As a writer, you need to find where you fit into that scenario. As a marketer? I’d say take any advice from the combined wisdom of Rachele and James and run with it and then some.

    Why would I want to win a copy of their product? Because I know that good writing, regardless of who does the writing, combined with good marketing, is a winner.

    Best wishes,
    Carol

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  • Clark Dugger

    Thanks Rachel for another great post with important and relevant information. You always have such helpful suggestions. I can’t wait to get the training from you and James on outsourcing Kindle books.  I know it will be the best! Any way I can help in the promotion of your material will be a pleasure.  I know we’ll all benefit from it. Thanks again for all your help! – Clark Dugger

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  • http://www.alannorthcott.com/ Alan Northcott

    Hi Rachel

    I’m majorly almost started on writing my series of Kindle books – but that’s just a start, so it would be great to outsource for all those lovely other niches that I would have to read a lot to be able to write about. Can we say “Empire”?

    Alan

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  • Joanne Mason

    Hey Rachel,

    I’m a big fan of both yours and James Jones! I’ve learned so much from both of you guys. I’d love to get a copy of your new outsourcing Kindle program. I have a few ideas for Kindle books in the works and I want to get them done in the next couple of months so I definitely need to get them outsourced. Also, thanks for the tip on researcing niches in the Kindle store. That was my biggest take away from this article. It’s good to know exactly what to look for in finding a sure way for writing material that is certain to sell.  

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  • Rebecca Zwar

    I know I’ve heard that formatting can be a big headache, but had no idea that Amazon would publish it and let it sit there, just being terrible  :) So that was my biggest takeaway. I thought I had mine about ready, but I will go back and re-check formatting again. And I’d love to learn how to affordably outsource a book!

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  • Teri

    Hi Rachel,

    Very helpful post, thank you. I have a few books live on Kindle and they are making decent sales but nothing life changing. Life changing is what I need as I don’t have a job and I’ve decided that publishing on Kindle is going to be my new profession. I know that my sales are not up to expectation because I’m not doing something right. All the books save 1 are in the same niche which is a very profitable one. So back to me doing something wrong. In any case any training on doing it better is a great help and your posts qualify as that.
    My one book that is in a different niche is rewritten PLR and my takeaway from your post is to take it down, which I have done. Not worth it to lose my account. So thanks for that.
    Teri

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  • Kate Saunders

    Thanks, Rachel. I love reading your emails – they are straight from your heart and it’s obvious.  I just unsubscribed from 3 marketers and then received your email and thought, “Oh good! An update from Rachel!”  (:

    You inspire me to be real, helpful, and kind in all my email communication.

    On to Kindle.  You just saved me – I have so MUCH plr that I have been thinking I could tap into it if only as a guideline for some of the books I have planned.  Now I know that would have been a BIG mistake.  Thanks for sharing this info.  I’m disappointed on one hand, but on the other I’d much rather know this now than have my Kindle rankings impacted or my account closed.

    I’m looking forward to your launch, and of course, would love to win one of the copies. (:

    Warmly,
    Kate

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  • Tony

    Hey rachel, I would love to get my hands on one of those as Kindle is totally within my sights right now. In fact, I have my first book over at the fiverr formatters right now before dropping it on the gigbux submission gig so I am halfway to automation already. I think you know what my writing style is so you probably also know I wouldn’t use PLR and will probably keep this bit in-house but hey, teach me a better way and I am always more than pleased to learn from you…You are right there on my ‘People to listen to’ radar.
    God bless you and big hunks of respect too…
    Tony Grant  

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  • Sabrina

    Hi Rachel,
    Great post.  Thank you for the great information.  I’d really love to win this Outsourcing course as I simply don’t have a lot of time to write and to get up and running. The fear of not doing it right has me at a stand still.  The course would be very helpful.  Pick me! Pick me! ;-)

    [Reply]

  • Steve B

    Here’s my biggest takeaway from your blog post:  Kindle publishing has its own set of unique challenges that affect the success or failure of every Kindle book.  In order to avoid the pitfalls of this journey, and find the best practices that Kindle likes, you’d better follow the advice and instruction of one who is successfully selling on Kindle right now.

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  • Katie

    Great tips, Rachel. I particularly like the reminder that competition is just a sign that there is great opportunity. My husband always says that McDonald’s loves that there’s a Burger King across the street. When you have a “hub” where you know people are buying, it is so much easier to sell.  While I prefer to write my own material, I am certainly interested in any outsourcing tips from someone who is successfully doing it!

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  • Leesia

    Hey Rachel, Thanks for your blog posts. I am totally dependent on outsourcing my books because I have English as my third language. It would be enormously valuable to know exactly where to go and what it will eventually cost me. I have four Kindle books so far, one of them is a picture book.Marjo

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  • Leonard Aberts

    Loved the post! I am hoping to have my first book done in the next couple of weeks and outsourcing would more than likely make this a much easier process. If I win the course; my wife will thank you, my 5 children will thank you, the 9 cats will thank you, and the dog will thank you… ;)

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  • Craig

    Rachel, Thanks for the tips… I’m very interested in Kindle and the possibilities, and your 3 tips is very helpful (don’t you wish someone had written them BEFORE you published?). I bet you have more great tips and ideas for us Kindle starters don’t you? I hope that’s in the course you’ve built. I really hope to get the course – to keep me ON COURSE.
    Thanks for all you do,

    Craig

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  • Roadcred

    WOOT! WOOT! WOOT! One for each of the 3 mistakes. A great post Barb, personally I think the formatting thing is a bigger issue than many Warriors highlight. It is proved by your post. WOOT! Is this the secret to winning the prize? mistake number 1, was followed by mistake number 2. hmmn…then followed by mistake number 1.?
    You should definitely have made formatting mistake number 1. as well….lol

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  • Rob RodenParker

    What I got from this post: first and foremost is QUALITY.  I’ve not ever used PLR content and I’ve had moderate success with my books.  And the tips on niche selection and formatting are spot on.  I’ve found that the the most narrow category that I think my book fits in, I want the #1 best seller ideally <#1000 in rank, and as you get to #20 it can grow larger without impacting your success too much.  But hopefully they will all be <100K.  For formatting, all you need is one good template and you should be OK.  Clickable TOC is easy as pie – don't over complicate.

    Now, why do I want to win a copy of the outsourcing course.  Well, for one – all but one of my books that are selling are outsourced either fully or partly.  Having said that, I'm definitely no expert and I bet that I can learn a lot from the course.  But having done so much on my own, I think that I could give a good perspective and an honest review coming from an outsourcer himself.  It's easier to see how I can improve having done it before.  Would love to contribute to the success of your course!

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  • Barbara

    Rachel – Would LOVE to land a review copy of your new JV, ”Outsourcing Kindle” guide. Like you, I’m a big fan of James Jones.

    The BIGGEST takeaway from your post is that buyers come to Amazon to BUY! That is so-o-o huge to remember. So, no matter what kind of offline or online business you may have, you can probably re-frame some of the products/services you currently offer to SERVE a few of those Amazon buyers for auto-pilot CASH!  

    Thank you for your insights. ~ Barbara

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  • http://www.facebook.com/AZONWIRE Andrew Vonham

    Hi…I am building a online business to make money. I know, duh …anyway this money will go to help out my family and build a refuge for horses and hopefully for dogs as well.
    Thank you for your help

    Andrew

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  • Sheldon Preiss

    I’m old..I don’t have much time. Before I leave this earthly place and head back into the sea from which I came, my manuscript regarding the foibles of the human condition needs to be outsourced in order to be completed in the shortest time possible…before I enter the white light. Please hold all posts — I have no idea where I am going.

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  • Judy Roberson

    Great post, Rachel.  I’m just getting started in the Kindle world and need all the great tips I can get!  I was lucky enough to be in on the guest training you did in James’ class, and was so impressed with all the short cuts and efficiencies you’ve developed in your Kindle publishing – can’t wait for the new course to hear even more!  Love the idea of outsourcing; I’m with you – off the computer as much as possible and just manage the process.  Thanks for sharing such useful information!

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  • Steve T

    As an owner of much unused PLR content, your advice, heard also from others of late, not to use PLR even with major rewriting, is a bitter pill to swallow.  Learning how to outsource original content writing inexpensively appears to be the right medicine to remove this bitter aftertaste–winning the free copy of your guide would make it sweet medicine!

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  • Jim Maginity

    Would like to find an experienced writer to write my books, the college level people sound great. I am a fan of James Jones and have most of his Kindle teachings, he got me started years ago and would like to see what he has added in your material.  

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  • Matson Magleby

    Hi Rachel,
    I want to win because I really want to make Kindle a big part of my business this year. Your course sounds great. I am crossing my fingers. ; )

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  • Anonymous

    Hi Rachael

    Love to enter the competition – the biggest learning I got from the post was to find out if a niche was successful or not (or potentially so) by checking the bestseller rank on Amazon. I’d be really interested in any research you have on why 20,000 is the cut off number?

    Previously I’ve always suggested to some folks backed up by very little research that the higher above 10,000 you got, the more potential you have.  (That’s based on my niche – where I earn 6 figures – and where the best selling book had a ranking of 8,500).  But I’d love to see any other figures…

    Paul

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  • Debbi Dickerson

    I would love to win a free course!  I am just starting out on the internet & have signed up for the Kindle Case Study and Formatter (&Group), but don’t have an actual product to sell.  Like many people, I have all of the ideas on what I would like to write about, but also having a full time job, it just hasn’t happened yet.  I have always been leery of PLR and other already written material, so learning your sources would be awesome and would give me the ability to have original content.  I love the honesty that Dennis has put in the Case Study and know that you would be a trustworthy source as well.  Looking forward to the course!  Thanks!

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  • http://plrsalescentral.com/ Gail Hess

    Thanks for the great tips, Rachel. 

    I would love to have one of the review copies of your “Outsourcing a Kindle Book”. I have been learning how to publish on Kindle and my biggest roadblock right now is outsourcing the actual writing, so this sounds like just what I need!

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  • http://www.facebook.com/ericka.guinan Ericka Guinan

    Thank you Rachel! Loved your blog post as always. I need all the help I can get with formatting Kindle books. I gave it a try with my first one…it was A LOT more difficult and time consuming than I had anticipated. I am eager to get my hand on the new resource!

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  • Brenda

    Great post.  I never understood why product owners recommended selling plr on Amazon in the first place, so I guess I’m not that surprised that Amazon would be able to figure out even completely rewritten plr.  I see so many duplicate products included in JV giveaways.  Why would I expect to pay for the same type of stuff on Amazon?  To me, that the quickest route to bad reviews, resulting in requests for refunds or worse. 

    So I  main takeaways are:  1) write good original copy, double check your formatting, and research the RIGHT way.

    Cheers,
    Brenda

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  • http://RideTheTideCoaching.com/ Lisa

    I’d love to win a copy – I am slowly outsourcing more and more – and book writing is a major goal this year.  Although I own some of those “just slap up PLR” courses, I never did it because I instinctively knew what would happen- the whistle would blow and the game would be over.
    I’m about 2 days of tweaking away from preparing to publish my very first totally original book – and I purchased your formatter to use for this.  I’d love to know about the outsourcing options so that I can produce more books faster and with more efficiency.
    Loved your post! 

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  • Paul Goulart

     Anytime I can receive expert, time saving knowledge and for free, well, what could be better.  Sorry I don’t know you well but I think that is going to change.  I have James ‘Kindle Triangulation Course’ and trying to put my ideas in to my book.  Everyone here would certainly like your course “Outsourcing a kindle Book” and I’m sure whomever you and James pick will be deserving.  Next step for me will be to check out recommended formatting program as I have heard nothing but horror stories around kindle formatting.  Have given the creation of my book an awful lot of time and today is to rest and refocus.  I never consider myself a writer but I’m excited to become one.  It surely will be my life’s accomplishment.  Warmest regards,  Paul Goulart

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  • Dr. Eberts

    Rachel: Great timing – I’m in the process of finding outstanding writers, researchers and editors for several books I will be authoring on alternative health and healing. I have found your Outsourcing-Rolodex from the Kindle Case Study to be a valuable reference guide. As an author/publisher, you obviously love what you do. Its rare to find someone who gives such high quality information that most others jealously guard. I’m looking forward to your Outsourcing course.

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  • Anonymous

    Thank you for sharing your expertise.  The Kindle market certainly looks like the Wave of the future.  We all appreciate you throwing out a boogie board to help us ride it.  

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  • Adrian

    I’ve started publishing for kindle only recently and to be honest i dread a little the moment when i will have to outsource mostly because i have no idea how to do it or where to start. So, when that time comes i wold like to do it right and avoid costly mistakes. Thank you for your post and i’d like to thank you in advance for choosing me as one of the winners :D

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  • Keith P.

    I read the book on selling a million copies on Kindle, and I don’t feel the advice was very specific.

    I think the tips here may actually make a difference. I have written published several books, but have yet to try Kindle. I’m about to. I look forward to your future tips.

    Keith

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  • Nic Penrake

    Nice post. Being a professional author and a copywriter, I hadn’t thought of outsourcing, but now that you come to mention it, I think it could be fun as well as more productive. I’d love to know your way in on this. Especially as regards to how much you should pay other writers to do the graft for you. I would really value your expect help on these aspects of outsourcing a kindle book. 

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  • Granttallman

    Great job I have naught some info from you before. Keep It comming. I would like a copy of it to help me.

    Grant

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  • Lauree White

    Hi Rachel,
    Many thanks for this very timely information.  I have just completed my first Kindle book, and will now go and check on formatting before putting it online.  As a newbie, your points will be extremely helpful now and in the future.  I am unemployed, and watching my budget very carefully.  To win a copy of your book would obviously be fantastic.  I wish all the commenters best wishes.  And thanks again, looking forward to more from you.  Lauree White

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  • Barbara Gathany

    Hi there Rachel,

    First of all let me tell you that I’m a big fan of your and Dennis’ work.  You’ve done a tremdous amount to show others how to use Kindle properly.  Dennis’ blog on Kindle was amazing, your blogging is terrific and Kindle Formatting is a lifesaver.

    I would love to win this course because I believe that it will be an excellent way for me to further my knowledge of Kindle and become successful.  The reason I want to do this is twofold. First, I have not been the greatest success on the Internet, but I know that I can change that using Kindle as my base.  Second, I made a commitment when I first started online to donate 15% of my profits to abused animal causes.  When I become successful with Kindle (and I know your course will really help me to get the books done very quickly), I can continue to keep my promise in a big way.

    Thank you for taking the time to read my comment, and I hope and pray that you will choose me as one of the winners.

    Kindly,
    Barbara

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  • http://www.facebook.com/paul.garbark Paul Garbark

    I would dearly love to win this course to avoid formatting pitfalls as well as utilize my time optimally.  I have three projects I am working on including a rewrite of an earlier book.  A portion of my profits will be donated to three worthy causes.

    Thank you.

    Sincerely,  

    Paul Garbark

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  • Mike Mehring

    Thanks Rachel! The tips you shared are very helpful.  I am in the middle of three kindle books and one is now toast.  I would be very grateful for a copy of your course. I am trying to learn everything I can about Kindle publishing before I get any more books up. Really understanding outsourcing would be a great boost in that process.  It is always refreshing when others share their experiences and help those in the learning curve.  Please continue and thanks again.
    Mike

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  • http://mvmediallc.com Anonymous

    Hi Rachel,
    Again another great post!  I already have your formatting product and it would be great to win your outsourcing course so I can use it!  hint hint!  I am just so busy getting other peoples stuff done, I have not had much time to write for myself!  I have so many great ideas that could help others but sometimes getting them out is hard as you know.  Your article about organization was awesome and that is my next goal to implement your suggestions there.
    Thanks for you hard work.
    Mary-Ellen

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  • Jroetman

    Very nice article!  I too have done 2 of the 3 things you listed with little or no success!  The PLR thing I stayed away from because of all the bad karma involved.  I have recently dropped to a part-time job out of my home and have been working on kindle books the rest of the time.  This is going pretty well and by the end of 2012 (Hopefully i can survive that long lol) I’ll have a nice monthly income to live on no metter if I work or not!
    Thanks for your great info…it’s greatly appreciated.

    I’m going to sign up for the course right now!  You can’t ever have too much info can you?

    Jon

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  • Val in NC

    True confession. Yes, I’ve erred, making 2 of the 3 biggest mistakes Kindle writers make. One of my books was outsourced, but if you made a list of the 3 biggest mistakes Kindle writers make in outsourcing, I’m pretty sure I would have hit at least the top 3, more likely, the top 10. So for THAT reason alone, please consider me for the giveaway. I will put it to good use!

    This was a great post – good information and a compelling reason to respond! Way to go!

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  • Alex

     Good points Rachel. I’d love to know what your formatting problem was. I’m about to publish mine and some extra hints would be cool.

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  • SparkyOne

    Thank you for sharing your experiences it is much appreciated I’m sure by everyone. My biggest take away from your Blog post is to learn from those who have gone before you who are willing to share their experiences. Most magnanimous of you. I am just beginning in Kindle and need all of the assistance I can obtain. I have purchased your products and have been very pleased with them. This new outsourcing guide you have produced will certainly assist in broadening my Kindle business. Please be kind enough to consider choosing me for a free copy. It certainly would be very much appreciated at this juncture in my efforts to get started. Thank you very much.

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  • http://twitter.com/LindaSecretan Linda Secretan

    Rachel, this looks like a terrific way to get started on the right foot — before I put lead with two wrong ones! Your help is always the best, and I’d love to get started with this. I know so little about outsourcing in general ant it would be good to start with a market that is relatively new and unexplored.  

    Take-away: Amazon is watching — and if you think you’re smarter, think again and trust your own brain!

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  • http://www.facebook.com/DonnaLThomasDetroit Donna L Thomas

    I would love to win a copy of your newest product. I have several books that I have been working on but have still not completed them… so to get my hands on your outsourcing guide would be a wonderful surprise. Thanks for the informative post and really looking forward to what you guys have to say about outsourcing. 

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  • Buddy Tripp

    Yeah, I’d like one as well. I’ve got my plate full attempting fiction and I suspect that non-fiction would be easier to outsource. I’d like to free up time to finally get to see my grand daughter and outsourcing for income could make that happen.

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