3 Things I Learned From Chronic Marketer…

by Rachel Rofe

Hey everyone, Rachel here!

I have a long list of blog entries to write, but I decided to push them aside to write about Chronic Marketer – Brad Gosse’s new book.

I intended to write about it sooner, but I took a small side trip to Zion National Park with a friend and got sidetracked.

Brad sent me a copy of his book a few weeks ago. I started reading it as soon as I got it and digested the whole thing within a few hours.

It’s definitely a very controversial book… but like with most things, I am choosing to listen to the MESSAGE versus be judgmental around the way it’s communicated.

That being said, here are the top 3 things I’ve gotten from Brad’s book:

1. Change what you don’t like. While Brad’s book helps to teach a lot about internet marketing, one of the top things I got from the book was a side tangent he went over. He mentions how when he goes to restaurants, if there is a long wait, he chooses not to accept that. He says on page 224:

“Personally, I don’t like to wait in line for anything. Call me entitled. I don’t care. I will walk up to the host or hostess with a folded $20 bill in my hand and quietly hand it to them asking if there’s anything they can do to expedite things for us. I have never been denied a table using this method. 60 minutes of my time is worth far more than $20.”

I LOVE this!

Sure… we could follow rules, but as entrepreneurs, I don’t think that’s what we’re here to do. We’re here to LEAD.

So taking this concept into internet marketing… if you don’t like doing something, don’t accept it! Outsource it. Extinguish it from your business model. Re-frame it so you DO like it. Whatever it is, make sure you’re getting to work in as empowering mindset as often as possible.

2. Don’t be the one to ask for money. I LOVE this one!! If you’re offering any kind of service, you probably will too. Brad says that when he is approached – either through social media, IMs, or after a talk, about being hired… he’ll tell them to book an appointment with his assistant.

His assistant is the one who gives the prospect all the information about pricing.

His rationale is that his assistant is a gatekeeper.  She creates a wall, and when there is a wall, people feel more inclined to deal with your protocol.

They also have less price resistance.

And at the end of the day… they’ll either follow your rules or they won’t.

I realize that this may be controversial, but personally, I LOVE it.

If people are going to complain about the way Brad runs things, then they’re not his ideal client anyway. :)

I’d definitely recommend doing this.

3. Be yourself. I have no doubt that there are going to be some people who are unhappy about my mentioning this book. Brad mentions drugs, curses up a storm, and is basically 100% politically incorrect.

But at the end of the day, people who are attracted to him will fight for him for LIFE. They will feel very close to him. He’ll have an extremely loyal group of followers.

And for anyone who doesn’t like him… they’ll self select out. They’re doing Brad a favor. Now he only gets to work with people who love him. Who doesn’t want that?

This has been something I’ve been learning to do myself… giving more blog posts even though most people want the bright, shiny objects… using my “feeler”, hippie language… and unabashedly signing off “With love”.

Some people like it, some people don’t… but at the end of the day, I’ll have the best kind of tribe I can hope for – a tribe of people who appreciate me.

I highly recommend you do the same thing. If people don’t like you, screw ‘em :) – there’s BILLIONS more where they came from!

Bonus: Plan ahead. Brad had planned his book launch well ahead of time. He sent out lots of review copies, got support from fellow marketers, and made an INCREDIBLE sales page (check it out here).

All of his planning and focus paid off bigtime, because at one time he was #51 on OVERALL Amazon bestsellers (and possibly higher). At the time of this writing, he’s #1 in web marketing, #1 in e-commerce, and #1 in general business.

That’s kind of AMAZING… and definitely shows the power of a well thought out plan and focus towards it.

Have YOU read the book? I’d love to hear your thoughts… positive or negative… below! :)

Also, if you’re interested in my writing specific blog topics, please post those too!

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Facebook comments:

  • James Gladwin

    Hi, Rachel – loved your last recommendation, so I’ll definitely check out Brad’s book – With love (let’s all relax!) James

    [Reply]

    Rachel Rofe Reply:
    April 22nd, 2012 at 11:23 pm

    Thank you James!! I love the idea of relaxing. ;) Which book did you like from the last post? Man’s Search For Meaning or The Slight Edge? Or both? :)

    [Reply]

  • http://balancedhealthandwellbeing.com/ Rebecca Johnson

    #1 in web marketing, #1 in e-commerce, and #1 in general business is great, controversy or not. I agree with your comments about changing whatever we don’t like, so we can approach internet marketing in the most empowering way possible for our unique goals and skill sets. The power of planning, too, really paid off for Brad. Also, each of us do have the right to express our true selves and serve a tribe who appreciates who we are and what we can offer. Thanks for the summary post!

    [Reply]

    Rachel Rofe Reply:
    April 22nd, 2012 at 11:24 pm

    Totally agree Rebecca – those are some impressive stats, eh?

    Thank you so much for posting! I love the positivity!! :)

    [Reply]

  • http://globalreachalliance.com/ Tony Grant

    Rachel, what a powerful precis. an I love the fact that you brought it here as I am aware of the controversy so you have saved those that are sensitive the trials of reading lol

    [Reply]

    Rachel Rofe Reply:
    April 23rd, 2012 at 9:20 am

    Haha, exactly… I tried to be clear about that! ;) Have you read the book yet?

    [Reply]

  • Anonymous

    You stated  “Brad mentions drugs, curses up a storm”  Great role model, huh?  Is someone who relies heavily on four letter words demonstrating their intelligence?  Okay, so he is “branding” himself in one way like Frank Kern… they have so much courage to swear and “show us ” they have the Right & Power to offend.  As for the drugs, the hundreds of celebrity drug deaths are of less concern than the millions of everyday people who have looked up to them as role models.

    [Reply]

    Rachel Rofe Reply:
    April 23rd, 2012 at 9:19 am

    Hey Katy!

    I definitely hear where you’re coming from. I’m in no way saying that he, or anyone, is a role model. You obviously can choose your own role models :) – I am just giving my favorite takeaways from the book. Personally, I’m not so big into swearing, but I do think there’s a very strong power that comes from unabashedly being yourself, you know?

    My personal role models are Mother Teresa, Einstein, and heart-centered people all over. :)

    [Reply]

  • http://karenblundell.com/ Karen

    Hiya Rachel,

    I just ordered Brad’s book over the weekend through Barnes and Noble and I’m hoping it doesn’t take too long to ship to my home here in southern Ontario! Of course I was attracted to Brad’s sales page, his style, etc. (The sales page is brilliant!)

    First of all, he’s Canadian, and I want to support a fellow Canadian.

    Second of all, he has a great sense of humour, and I appreciate that a lot. We need more humour in this day and age, don’t you agree?

    Third, he’s a renegade. His style may not appeal to everyone, and he may not be everyone’s role model, but that doesn’t matter.

    What does matter is that he doesn’t conform – no true entrepreneur ever does conform, don’t you know!  He does things his way, and whether you approve or not, you can’t help but admire someone who lives their life the way they want to as long as they don’t hurt anyone.

    I’m sure ‘ll enjoy his book, and I’m looking forward to it. I know there will be some golden nuggets in there for someone like me.

    Have a great day, Rachel!

    [Reply]

    Rachel Rofe Reply:
    April 23rd, 2012 at 2:55 pm

    Hi Karen,

    Totally agree that more humour is never a bad thing! :)

    And I also 100% love the idea of someone living their life on their terms, regardless of what other people think.

    If there’s one thing I remind myself a lot of, it’s that it usually makes sense to do the OPPOSITE of whatever the majority wants. The majority are broke and unhappy. As T. Harv Eker says, “If you want to be rich, don’t take the advice of broke people.”

    I use this with everything – don’t listen to unhealthy people if you want to be healthy, don’t listen to people in miserable relationships if you want the love of your life, etc…

    So if the majority DON’T like Brad, it actually draws me a little closer to him. :)

    Anyway, that was a long rambling. :) Can’t wait to hear what you think!

    [Reply]

  • Richard Callaby

    Hey Rachel,

    I really appreciate the effort and thought in this post. While I do not necessarily agree with all of these above points I can see where you are coming from and appreciate your insights and wisdom you brought to the subject. I think I just may pick up a copy of this book to see what all the fuss is about. Great post!

    Thanks,

    Richard

    [Reply]

    Rachel Rofe Reply:
    April 23rd, 2012 at 2:53 pm

    :) Thank you Richard!! I’d love to hear what your thoughts are. It’s definitely very in your face.

    [Reply]

  • john dyer-vass

    Cannot wait for my copy to wing its way, or sail. to the UK .
    Your review and that of others that I have read, are compelling, hope to get it before my vacation so I can take it and read at my leisure

    [Reply]

  • http://www.facebook.com/james.stanitz James Stanitz

    Hello Rachel,

    I just wanted to say that I am in complete agreement with you in the importance of just being yourself.  I learned this valuable lesson in a very interesting way.  I was a Chiropractor that had just graduated and I was in the process of trying to build a successful practice.  I had hired a practice management consultant who after getting to know me and having observed me in a clinical setting made what at the time I thought was a radical suggestion. He told me that I needed to act more like myself if I wanted to really grow a successful practice.

    The reason I thought it was crazy is because I was still brainwashed by my clinical training at my school. I wore a white clinic jacket, I had the stethescope around my neck, the whole nine yards! It still cracks me up when I think about it. I told him if I acted like myself my patients would think I was crazy! The reason for that was because I loved practical jokes, I was a part-time professional magician and I loved having fun.  I didn’t think I was supposed to bring those aspects of my personality into my practice.

    Anyway, I decided to follow his suggestions because I wasn’t really having too much fun being the serious Dr. Over the next 6 months or so the following events took place, About half of my patients dropped out of care because they thought I was nuts.  The half that stayed though referred to me approximately 8x the number of patients I lost. Two of them ended up working for me as assistants and another eventually became my office manager.  I ended up having a blast! My patients loved the environment we created and as an end result I believe because of my being me and attracting more people like me it ended up fostering an incredible healing environment which benefited so many more individuals.  Also, on the success side of things I ended up building 2 practices to a level that statistically should have taken a minimum of 5 years in only 18 months.

    So because of that experience I 100% know and agree that being authentic to who you really are is of the utmost importance. You definitely might lose some friends and/or customers, but you will come to find that you didn’t want or need them anyway.  The best part is you will attract to you the type of people with the positive energy that you need in your life.  It is truly awesome once you see it all played out.

    I appreciate your thoughts, comments and insights Rachel.  You are very wise for your years.  I look forward to reading any future thoughts that you come up with. Keep doing what you are doing because I am quite sure that your efforts have benefited many many people and that is truly extraordinary and inspiring.

    Take care & God Bless,

    Dr James

    [Reply]

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