Internet marketing has an interesting reputation. On one hand, people know that lives are changed by being able to earn money online. On the other hand, there are a few rotten apples that spoil the bunch. Some people assume that every online marketer is scheming and scamming. You and I know that that’s far from the truth.
The people I work with, my customers, are extremely important to me. I’ve dedicated my life to helping others succeed and achieve their dreams. It means so much to me that my customers get a lot out of my products. That’s why I strive to treat these customers like gold.
They know that I have their best interests at heart. They know that I’m only going to teach what I truly believe in. I don’t like to toot my own horn, but consistently around the web I see people mention that they trust me. I have many loyal customers who spread my name via word-of-mouth and who mark me as someone to trust.
It’s my nature to want to treat people well, but it’s also something I’ve done very deliberately. If you treat your customers well, they’ll help turn you into a marketing superstar. It can really boost your business to become known as someone who cares deeply for the customer. Treat your customers well and they’ll buy from you, love you, and spread your name far and wide. I can personally attest to that and owe my success to my customers who, in many cases, have become like family to me.
It’s a concept I’ve seen in practice time and time again with the most successful businesses.
Consider Zappos
I really like to look to case studies and examples to help get the point across. When considering how companies can become very successful because of how they treat the customer, Zappos springs to mind.
Zappos wins over the customers for many different reasons. For one thing, they offer fast, free shipping both ways. It is very easy to make returns with them and they are very clear about what you are buying up front. Their customer reviews and user ratings make it easy for the buyer to make a decision. The site is easy to navigate. The customer service is very responsive.
They also set themselves apart in a few important ways. Most importantly is their VIP service upgrade. This VIP upgrade is often given as a free surprise perk to delighted customers. It offers free one-day shipping and a few other great perks.
Zappos makes the customer feel special and they are often touted in marketing materials for being an exemplary company. Many note that they treat their employees exceptionally well, which trickles down to treating the customer very well.
Consider Amazon
Amazon is another great example. Amazon is very easy to order from – too easy, some would argue. They offer excellent customer service, low prices, and an easy to navigate site. As a bonus for you and I, they also make it very easy to earn an income with them.
But one thing that really sets Amazon apart is Amazon Prime. They offer free two-day shipping, dramatically reduced one-day shipping, and a lot of free movies, TV shows, books, and more as part of the Prime membership.
Amazon treats the customer right and seems to put the customer first. This has helped them grow into the company they are today.
It’s All About The User Experience
You may not have a company anywhere near as big as Zappos or Amazon, but you do have an online business that’s important in your niche, or soon will be. You can use the concepts of great companies to treat your customers like gold so that you, too, can become a marketing superstar.
Think about the customer or client experience when they buy from you. You want them to feel good. You want them to feel part of something great. Ordering from you should be an experience or an event. Their experience with you really should be different from what they get elsewhere.
It’s time for you to treat your customers like gold. Be there for them. Give them a great experience and treat them well. Be approachable and helpful. Be different and stand out from the crowd. It can really help to brainstorm ways you can treat your customer better than ever so they’ll develop a loyalty that will last a lifetime.
If you do this, customers will love you, buy from you, recommend you, and flock to you. Treating your customers like gold can help you become a marketing superstar.
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